Junior Copywriter
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You Pick, We Plan
Project Type
Copywriting, art direction, print advertising and designing.
Date
April 2023
Role
Research, ideation, copywriting, conceptualization and designing.
Link
This brief is set by the School of Thoughts for Jet2Holidays.
BRAND
Jet2Holidays
BRIEF
Develop a new tagline for Jet2Holidays, keeping in mind the loyalty of their consumers. Additionally, 3 poster designs were required to pair with the new proposed tagline.
INSIGHT
People put off travel plans because of the stress it brings with planning. Jet2 takes full responsibility for customizing and offering a tailor-made holiday at the best prices—making travelling a repetitive affair.
Disclaimer: This project was created as a part of the Integrated Marketing module for the University of Leeds and is not affiliated with the brand or agency.
