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Wipeout the Germies!
Project type
Integrated marketing campaign: Tech solutions, OOH, holographic video projection, UI/UX, social media marketing, copywriting, design, 3D and branding.
Date
April 2023
Role
Copywriting, tech solution, designing, conceptualisation, creative direction, art direction
Published link
Full Project
Brief by Kainaz Karmakar, CCO Ogilvy India.
BRAND
Savlon, India
THE PROBLEM
Children find handwashing boring after using the toilet.
INSIGHT
Children naturally imitate fearless superheroes who can overcome any obstacle in their path. Children are also always in a hurry to move on to their next task.
THE IDEA
Hijacking children's attention when they've just left the toilet through a captivating holographic video projection of a superhero fighting the germ monster and encouraging them to join in.
Disclaimer: This project was created as a part of the Creative Direction module for the University of Leeds and is not affiliated with the brand or agency.
